Ashraf Sabri
Hi, I’m a product designer who turns complex problems into simple, intuitive experiences, balancing human needs, business goals, and thoughtful craft, from early insight to shipped product.
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Case Study · US Telehealth Platform
Amaze Health
Designing a calmer, more human telehealth experience.
Helping patients connect with healthcare professionals through appointments, messaging, insurance, and everyday care.
Role
UX/UI Designer
Team
Amanan Khalid
Ashraf Sabri
Ashraf Sabri
Platform
iOS · Android
Web · Desktop
Web · Desktop
Industry
Healthcare
Telehealth
Telehealth
Tools
Figma · Photoshop
Lottie Files
Lottie Files
Context
A connected healthcare ecosystem serving 100–150K patients — where a $34.99/month membership powers ongoing virtual care for roughly 80–100K premium members.
My Contribution
Patient Experience
Appointment Booking
Healthcare Messaging
Design System
Motion Design
Cross-platform Consistency
Feature Spotlight
Doctor Appointment Booking
Most healthcare apps make scheduling feel like paperwork. Booking here is a few calm decisions — who you need, when it works, how you'd like to meet — and the rest is remembered for you. From "I need a doctor" to confirmed in under a minute.
Designing Around Real Patient Behaviour
Patients rarely open a healthcare app to explore. They open it because they need something — quickly.
So home leads with what matters now — the next appointment, a message from your care team, a doctor one tap away. Everything important is visible within moments. Nothing to hunt for. Nothing to learn.
Messaging
Messaging a care team should feel as natural as texting a friend — clear threads, human language, help that answers.
A Connected Healthcare Ecosystem
One design language, five surfaces — the experience follows patients and care teams wherever they work.
Client Mobile
The heart of the experience — everyday care in your pocket.
Staff Mobile
Care teams, wherever the day takes them.
Client Portal
The same calm experience, from any browser.
Staff Portal
Scheduling, records, and coordination for clinics.
Desktop Workspace
A focused workspace for providers on shift.
Design Language
Not a palette. Not a type scale. A feeling.
Calm
Trustworthy
Accessible
Approachable
Human
Confident
Motion
Lottie-built micro-interactions give every action a quiet confirmation — feedback you feel more than notice.
Gallery
Available On
Reflection
Healthcare isn't about adding features — it's about reducing uncertainty. Every screen was designed to help patients access care with confidence, clarity, and as little friction as possible.
Case Study · Operations Platform
Garage Queens CRM
Transforming luxury vehicle operations into one connected platform.
A centralized CRM designed to replace manual workflows with a streamlined system for managing customers, vehicles, services, and daily operations.
Client
Garage Queens
United Kingdom
United Kingdom
Team
Chris Williams
Ashraf Sabri
Ashraf Sabri
My Role
Product Designer
Industry
Luxury Vehicle
Storage
Storage
Context
Garage Queens provides secure storage, detailing, transport, inspections, and concierge care for collector vehicles across the UK. Before this platform, operations ran on spreadsheets, WhatsApp threads, and memory. The brief: one connected system for staff, customers, and daily operations.
From Scattered to Centralized
Before
Excel SheetsWhatsAppPhone CallsManual TrackingDisconnected Information
After
Garage Queens CRMCustomer PortalMobile AppCentralized OperationsReal-time Visibility
The old way
The new way
The Product Ecosystem
Three connected products — one operational center.
Garage Queens CRM
The operational hub used by staff to manage vehicles, customers, bookings, storage, services, and business workflows.
Customer Mobile App
Bookings, vehicles, and requests — from anywhere.
Customer Web Portal
Essential account and vehicle management, on the web.
Inside the CRM
Organized around how the business actually runs — not around pages.
01
Managing Customers
Every customer, their vehicles, memberships, and history — one profile, always current.
02
Managing Vehicles
Each vehicle carries its own record: specs, condition, documents, and everything that has happened to it.
03
Bookings
Storage, services, and transport requests scheduled and tracked from a single calendar of work.
04
Vehicle Movements
Arrivals, transfers, and collections logged as they happen — location is never a question.
05
Storage Locations
Live occupancy across sites, down to the individual bay.
06
Services
Detailing, maintenance, and inspections managed from request to completion.
07
Reports
Operational activity summarized for the owners — without exporting a thing.
08
Notifications
The right people informed at the right moment — automatically.
Designing for Daily Operations
Internal tools are judged differently. Staff live in this system all day — so the goal was never to impress. It was to reduce repetitive work, surface information quickly, and support fast decisions: dense where density helps, quiet everywhere else, workflows that follow how the team already works.
Workflow Over Screens
One journey, end to end.
01 — Vehicle Arrival
⟶
02 — Inspection
⟶
03 — Storage Assignment
⟶
04 — Service Request
⟶
05 — Vehicle Movement
⟶
06 — Collection
Interface Craftsmanship
The quality lives in the details.
Status Indicators
Vehicle Cards
Tables
Filters & Search
Action Panels
Components
Good operations software disappears into the workday.
Product Thinking
The decisions that mattered most were invisible ones — keeping critical information on screen, reducing context switching, and simplifying the workflows staff repeat dozens of times a day. Nothing was designed to impress; everything was designed to help someone finish faster.
Gallery
Reflection
Garage Queens expanded my perspective — from crafting individual interfaces to designing connected operational systems. The focus was always on making everyday work simpler, faster, and more reliable for the people running the business.
Case Study · Product Storytelling
easyChef Pro
Designing the story behind a smarter kitchen.
A marketing website built to introduce a new Health Operating System — translating a technically complex product into a clear, engaging experience that invites visitors onto the early-access waitlist.
Role
Product Designer
Platform
Responsive Website · Mobile Product
Tools
Figma · Photoshop
Live
Meet the Product
easyChef Pro brings meal planning, pantry management, grocery shopping, health scoring, cooking, and nutrition tracking — tools usually scattered across separate apps — into one connected experience.
Before the website could tell that story, the product had to define it.
Home
Pantry
Meal Plan
Recipes
Tracking
One Connected Journey
Not a feature list — one continuous journey from profile to plate.
01 — Profile
Goals, preferences, and dietary needs shape everything that follows.
02 — Pantry
What you already have, tracked intelligently.
03 — Recipes
Recommendations scored against your health goals.
04 — Meal Plan
A week of eating, planned in minutes.
05 — Shopping
A grocery list built from the gap between plan and pantry.
06 — Cooking
Step-by-step guidance when it’s time to cook.
07 — Tracking
Every meal logged back into your health picture.
From Product to Story
The challenge wasn’t designing another marketing page. It was helping visitors understand a completely new product category — without overwhelming them.
Designing the Narrative
The website doesn’t explain pages. It builds understanding, one section at a time.
01
Problem
02
Why Existing Apps Fail
03
The Solution
04
Product Walkthrough
05
Technology
06
Trust
07
Comparison
08
Waitlist
Simplifying Complexity
Nutrition science, pantry intelligence, shopping optimization, meal planning, health tracking — never presented all at once.
The website introduces each concept gradually, pairing every claim with a visual example so understanding builds section by section — progressive storytelling instead of a feature dump.
Showing the Product, Not Just Talking About It
No illustrations. No abstract graphics. Real product UI runs through the entire website — the product itself becomes the visual language.
Building Trust
A new category is only as strong as the reasons to believe it.
01
Transparent nutrition scores
Every score explains itself.
02
Scientific methodology
Grounded in nutrition science, shown openly.
03
Patent-backed technology
Original technology, documented and protected.
04
Privacy
Health data stays personal.
05
Deterministic calculations
Same inputs, same results — no black box.
Highlight · 01
Responsive Homepage
One scroll from problem to waitlist — on any screen.
Highlight · 02
Feature Pages
Each capability gets room to breathe: one page, one idea.
Highlight · 03
Technology Pages
The science and systems behind the scores, made readable.
Highlight · 04
Waitlist Experience
A single, focused ask once the story lands.
Gallery
Reflection
Designing easyChef Pro wasn’t about presenting features. It was about helping people understand a new way of thinking about nutrition — through a product story that feels simple, trustworthy, and approachable.
Case Study · AI Home Maintenance
HouseDoc
Designing confidence into home maintenance through AI.
Role
Senior Product Designer
Platform
Native iOS App
Industry
AI · Home Maintenance · Property Care
Team
Client Team · Ashraf Sabri
Tools
Figma · Photoshop · LottieFiles
The Problem
Something breaks at home. Searching online gives overwhelming, contradictory answers. Professional inspections take time. People just want to know three things:
What is this?
How serious is it?
What should I do next?
Product Vision
Turn uncertainty into confidence.
One photo.One explanation.One decision.
Understanding the Experience
From a moment of worry to a clear next step.
Open app→Take photo→AI analyzes→Understand issue→Receive guidance→Save report→Take action
Designing Trust
An AI product only works when people believe what it tells them.
So the interface never asks for blind faith. It shows its reasoning, uses plain words, and keeps every screen calm — making the AI feel understandable rather than mysterious.
01
Clarity
Every result reads at a glance — no jargon, no clutter.
02
Confidence
Severity and next steps are stated plainly, never hedged into confusion.
03
Simplicity
One idea per screen, one obvious action.
04
Transparency
The app explains what it sees and why it matters.
05
Accessibility
Legible type, strong contrast, generous targets.
Explanation
Making AI Feel Human
Technology that speaks like a helpful person, not a manual.
Plain language
Findings written the way you’d explain them to a friend.
Friendly tone
Reassuring, never alarming — even for serious issues.
Clear hierarchy
The most important thing is always the biggest thing on screen.
Actionable recommendations
Every explanation ends with a concrete next step.
The AI Journey
Capture to keepsake — the full arc of a single scan.
01 · Capture
02 · Processing
03 · Results
04 · Recommendations
05 · History
06 · Reports
Home Dashboard
Everything, right where you left it.
Recent scans, quick access to a new photo, and a running history — so continuing previous work takes a single tap.
Dashboard
Reports & Documentation
Every scan becomes a saved record — building a maintenance history that holds long-term value for the home.
Designing for Everyday Users
Homeowners aren’t engineers. The interface never asks them to be.
Simple wording
Everyday language over technical terms.
Clear icons
Meaning you can read at a glance.
Friendly illustration
Warmth that lowers anxiety.
Progressive disclosure
Detail appears only when it’s wanted.
Visual Design System
A quiet, consistent foundation under every screen.
Typography
Spacing
Cards
Color system
Components
Consistency
Gallery
Reflection
Designing AI responsibly meant making technical information understandable — and using every screen to reduce anxiety rather than add to it. HouseDoc succeeds when a worried homeowner feels confident, not confused.
About Me
A little bit about me
Hey, I’m Ashraf Sabri—a UX/UI designer who loves turning complex ideas into simple, thoughtful digital experiences.
Outside design, I enjoy traveling, photography, gaming, and discovering new perspectives through books. This page is a collection of the places, experiences, and milestones that have shaped who I am today.
Scroll ↓
2013–15
Chapter 01 · Where it started
Punjab College Vehari
My journey into technology began at Punjab College Vehari, where I completed my Intermediate in Computer Science (ICS). Those two years gave me my first real introduction to computers and helped shape the direction I would take next.
2015–19
Chapter 02 · University years
COMSATS University
I studied Software Engineering at COMSATS University Islamabad, Vehari Campus. University gave me much more than a degree—it brought friendships, adventures, challenges, and memories that still mean a lot to me.
2017 · Saudi Arabia
In 2017, I traveled to Saudi Arabia with my parents for two weeks. It was a meaningful family experience and one of the journeys that strengthened my love of travel.
2018 · Derawar Fort
In 2018, we took a one-day trip to Derawar Fort in Bahawalpur. The historic architecture and vast desert landscape made it an especially memorable place to photograph and explore.
2019 · PUBG Mobile Tournament
Gaming was a big part of my university life. In 2019, my team and I won a PUBG Mobile tournament at the university—a proud moment built on teamwork, strategy, and probably more practice than I’d like to admit.
2019 · Murree
Later that year, we went on a three-day university trip to Murree. Between the scenery, cold weather, long conversations, and countless photos, it became one of the highlights of my university experience.
July 2, 2019 · The Last Day
July 2, 2019, was our final day at university. It marked the end of four unforgettable years—and the beginning of figuring out what would come next.
2022
Chapter 03 · A milestone
My first car
In 2022, I bought my first car: a Toyota Corolla. It represented more than simply owning a car—it was a personal milestone and a reminder that steady progress eventually becomes something tangible.
2023
Chapter 04 · Into design
Ride Options
In 2023, I began turning my interest in design into a career. I joined Ride Options as an intern and progressed into a Junior UX/UI Designer role.
This chapter taught me how to move beyond attractive screens and think about the people using them. I learned to understand problems, ask better questions, work with a team, and design experiences that serve a real purpose.
2024
Chapter 05 · Designing for care
Amaze Health
In 2024, I joined Amaze Health as a UX/UI Designer. Working in healthcare challenged me to approach design with greater clarity, empathy, and responsibility.
It was an opportunity to tackle more complex problems, strengthen my process, and create experiences for moments when ease of use truly matters.
2025
Chapter 06 · Today
Barq Dev
In 2025, I joined Barq Dev as a Senior UX/UI Designer. This role marked a new stage in my career—one centered not only on producing thoughtful work, but also on making stronger design decisions, collaborating closely with teams, and helping ideas develop from early concepts into polished products.
I’m still learning, still refining my process, and still excited by the challenge of making digital experiences feel simpler and more human.
Books that shaped my thinking
I believe good designers should remain curious. Reading has helped me question assumptions, understand human behavior, and approach problems from different perspectives.
01Think Again
02The Design of Everyday Things
03Sprint
04UX for Business
Each one has contributed something different—from rethinking old beliefs to understanding usability, teamwork, experimentation, and the business value of design.
The Wishlist
I believe it’s good to have a few dreams waiting on the horizon.
Honda CBR1000RR-RSomeday
Porsche 911Someday
They represent more than speed or engineering—they represent craftsmanship, precision, ambition, and the excitement of working toward something extraordinary. For now, they’re on the wishlist. One day, they’ll be part of the story.
From software engineering and competitive gaming to photography, travel, and product design, every experience has added something to the way I see the world. There is still plenty to learn, more places to visit, and better experiences to design.
Let’s create something meaningful together ⟶Amaze Health
Amaze Health is a US-based telehealth platform that helps patients access healthcare through virtual consultations, secure messaging, appointments, health resources, insurance management, and ongoing care.
Garage Queens
A centralized operations platform for a luxury vehicle storage business — replacing spreadsheets and WhatsApp with one connected system for staff, customers, and daily operations.
easyChef Pro
An all-in-one nutrition platform — and the marketing website that introduces it. Meal planning, pantry, shopping, cooking, and tracking, told as one connected product story.
HouseDoc
An AI-powered iOS app that turns a single photo of a home problem into a clear explanation, severity, and next step — helping homeowners act with confidence.